Join us for a live Law Firm Marketing seminar!

Strategize Your Electronic Presence

Speaker:   Ken Matejka,J.D., LL.M.

Website Need a Boost?
In today’s environment, your law firm’s website is no longer an optional marketing tool that can be treated as an afterthought of your business development plan. Increasingly, it is the primary avenue for potential clients to find you, learn about your services, and decide whether to contact you. But, is your website up to the task?

Join us as online legal marketing expert Ken Matejka discusses the elements of a successful law firm website and what you can do in-house to improve your site, including making it more visible in Google. This session will include a look at Google Analytics data from a sample law firm website to illustrate what information about website visitors is useful in determining whether a site is sufficiently visible on the web and whether it is effective in converting website visitors to client inquiries. Attendees are encouraged to install Google Analytics on their website in advance of the session. This free application will provide you with a wealth of information about how your website is performing.

They Need You — You Need Them:
Creating an Efficient Electronic Connection for Both of You

• A look at research on the mindset & behavior of people searching on-line for services
• Adaptation of research to the law firm website
• Tools & tips to help identify a good attorney-client fit
  

Google - Cost & Time Efficiency for Your Practice

• Near-monopoly on law-related searche
• Converting web site visitors into inquiries
• Optimizing Google
  

About the Speaker:

Ken Matejka is a California attorney and a former member of the American Bar Association’s Standing Committee on Lawyer Referral and Information Services. For seventeen years, he worked at the Lawyer Referral and Information Service of the Bar Association of San Francisco and in 2007, co-founded LegalPPC, an Internet services company dedicated to helping lawyers and lawyer referral services get more clients from Google.

Ken has been a regular presenter at events like the ABA’s Annual LRIS Workshop and for attorneys across California on the topic of online visibility and lead generation for the solo practitioner’s law practice.

Date:  Wednesday, October 24, 2012
Time:  1:00 p.m. to 3:15 p.m.
Location:  Clark County Bar Offices, 725 S. 8th St., Las Vegas
Cost:  $FREE/CCBA Member, $20/Non-member

Download registration form (PDF). Want to register by phone? Call us at (702) 387-6011.