Part 4: Brand Management—Walking the Talk from Internet to Office
Wednesday June 22, 2011

Speakers: Paula Yakubik, Managing Partner, Mass Media Corporate Communications and Kassi Belz, APR, Director of Client Services, Mass Media Corporate Communications

Topics:

• Creating a brand is one of the most important things that you’ll do in your business. But defining what “brand” means can be a tricky task.
• There are so many different approaches to branding a business and so many elements of a brand.
• Mass Media will cover how to define your brand, how to establish your brand identity, how to establish brand messaging and how best to convey your brand to its intended target audiences.

Register for part 4 online or print the .PDF to register by fax or mail.